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• Thursday, July 15th, 2010

Dental marketing with Dr. Michael SilvermanDOCS Continuing Dental Education & IV Sedation Dentistry

Dr. Michael Silverman of DOCS Education answers the following question: “Why did you add IV sedation dentistry to the DOCS course catalog?”

“Yeah, that’s another expansion within our curriculum,” replies Dr. Silverman. “As many people may have known, I am an IV sedation permitted dentist, and I prefer to use oral sedation in my practice. Occasionally I do use IV sedation, but IV sedation always was difficult for me because the type of dentistry that I like to do with my patients may require several hours of work on the same patient, and when you do IV sedation, you need to stay with the patient.

“The dentist needs to be with the patient the entire time that the IV is in the patient’s arm or on the foot. So, it was difficult for me to be in the same room for three or four hours if I had a long appointment, if I needed to check another patient. So it just seemed that to me to be an inconvenience, and oral sedation seemed to work. But what a lot of dentists are doing now is they’re doing their dentistry very, very efficiently using ergonomic techniques and getting a lot more dentistry done in a shorter period of time so that their appointment times are shorter.

“And IV sedation adds the benefit of being able to induce or sedate the patient in a quicker manner and to use short-acting medications during the appointments so the patient is also able to recover more quickly at the end of the appointment. So for the practitioner who has a practice where they want to see a lot of patients in a single day and want to provide dental sedation, IV sedation may be a better choice. The other thing is that on some more complicated medical conditions, it’s always good to have a patient vein available for emergency medications, and the IV sedation dentist has that at their fingertips.

“So we expanded our curriculum. For years, everyone knew we were trying to get a good IV program under our belt, but we couldn’t find a university that could provide enough patients. In fact, right now if you go to the majority of the dental continuing education IV programs in the country, they don’t provide you enough patients for you to be able to qualify for your permit. John Bitting can talk about that later if you want.

“We were able to find an appropriate university base, and we were able to provide and find an appropriate flow of patients, so that our doctors not only get the minimum requirement of 20 patients, but they get 30 or 40 or 50 patient experiences during their clinical rotation, which makes them a safer and a more effective practitioner.”

Dr. Michael Silverman, DMD, is President of RAMP (The Dentist’s Advertising Agency), which can be reached at 1-800-620-RAMP. Dr. Silverman is also President of DOCS Education.

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