• Thursday, June 10th, 2010

Dental marketing insights from Jim Du MolinDental Marketing & the "Niche" Dental Practice

Jim Du Molin answers the following dental management question: "Is it true that the niche type practice is not the most effective business model in this ever changing environment?"

"First of all, I think a niche practice is a viable issue in a very good economy," Jim replies.

"One of the traps that a lot of doctors got into is they got into the cosmetic dentistry or dental implants bandwagon. They got talked into being the cosmetic specialist or the dental implants specialist in their marketplace and that’s what they want to market themselves as.

"I have to be honest with you, in 20-some years of dental management, I’ve only found one doctor, a normal doctor, not someone who is a guru teaching courses and has their own institute, who could legitimately say he had developed a cosmetic dentistry practice. About 65% of all his patients came specifically for cosmetic dentistry. The rest of the practice was a general practice.

"The problem is, when you run into a recession or a downturn in the economy of any kind, cosmetics are deferrable. You're going to be cut out of the market because you are perceived as a cosmetic dentist or dental implant dentist and people don’t realize that you actually do regular family and general dentistry.

"So when I do dental marketing campaigns especially web marketing or Yellow Pages or signage, I always stress that yeah, you might say you’re a cosmetic or dental implants practice, but I would also add and 'total family care' to all of your marketing so they understand that you still are a family practice and can handle all of their general dental needs, not just the high end needs."

Jim Du Molin has over 26 years of experience in dental practice consulting and internet dental marketing. He founded dental website and dental CE resource The Wealthy Dentist University. Du Molin encourages dentists to target high-value braces, sedation dentistry and tooth whitening patients without alienating their general dental patients.

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One Response

  1. I think that it is very important as a dentist to find your niche. There are so many problems with the economy right now that unless you are able to fulfill a specific practice you aren’t needed. I would advise all dentists to find their personal niche in this field of practice.

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