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• Wednesday, April 28th, 2010

Dental marketing with Dr. Michael SilvermanDental Marketing: The Changing Culture of Dentistry

Dr. Michael Silverman, president of RAMP, answers this question: "What new awareness has occurred in the nature, if you will, of dental marketing that dentists need to know?"

Dr. Silverman replies, "Well, I believe the answer to that question kind of relates to the shifts and changes in not only in our economy, but entirely our culture. And I’m talking about the culture of dentistry, the culture of dental marketing.

"Eight years ago, dental marketing was like shooting fish in a barrel. There were very few dentists that were advertising, so regardless of your message or regardless of your medium where you put it, whether it was radio or newspaper or even internet dental marketing, you were getting results.

"However, things have changed pretty drastically now. Not only is there substantial competition within the dental market – dentists within the same market advertising for the same type of patients – but the economy has diluted the marketing budget a lot.

"As a dentist, as a purchaser of advertising, you need to start to understand how use of media research is used. It’s important that you use it so that when you choose your medium and you are placing your message, that you’re getting the most bang for your buck!

"I recommend that either the practitioner commit in their free time to becoming an expert in understanding the data, or a faster and easier way is to find a reputable advertising agency that has media professionals with years and years of experience specifically for dentistry and ensure that the advertising dollars are being spent the best way."

Dr. Michael Silverman, DMD, is President of RAMP (The Dentist's Advertising Agency), which can be reached at 1-800-620-RAMP. Dr. Silverman is also President of DOCS Education.

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