• Wednesday, April 14th, 2010

Dental marketing insights from Jim Du MolinChoosing Your Internet Dental Marketing Budget

Jim Du Molin answers the following dental management question: "How does a dentist determine his or her internet dental marketing budget? How do you evaluate which online directories or websites are working for you?"

"Well, first of all, let’s talk about the concept of budget for marketing," begins Jim. "You know the classic issue is they always say you should be spending 5% of your gross production or gross sales in marketing… and I disagree with that entirely.

"You’re going to set up a dental marketing program that’s going to meet the requirements that you need in order to produce enough new patients to generate enough production in order to pay all the bills, pay your team, cover your dental continuing education and to cover your personal financial independence.

"Your budget for marketing is based on what it takes to meet your financial requirements. It may not be 5%… it could be significantly less or it could be significantly more depending on your situation.

"It makes no difference whether you’re online or not. I have one dentist with nine different dental websites all targeted at different high value new patient types, and we can track each one. We know exactly how many patients are calling on each dental website and we know how many people are emailing an appointment request. So, we can see the ROI.

"As long as the ROI, the return on investment, is there, you want to continue to market. But you also want to push towards those that are most responsive in your market and you can only do that if you track all of your sources and evaluate them and compare them.

"So as far as budget, I would say, there is no right budget number. You’re going to have a dental marketing budget that’s going to meet your financial needs and goals."

Jim Du Molin has over 26 years of experience in dental practice consulting and internet dental marketing. He founded dental website and dental CE resource The Wealthy Dentist University. Du Molin encourages dentists to target high-value dental implant, sedation dentistry and cosmetic dentistry patients without alienating their general dental patients.

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One Response

  1. I would be interested in talking to you or your team members about the services that you offer for marketing a dental practice.

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