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• Tuesday, April 06th, 2010

Dental marketing insights from Jim Du MolinDental Marketing: Yellow Pages Advertising

Jim Du Molin answers the following dental practice management question: "It’s 2010. Do telephone book ads work anymore?"

"Only if you want to capture two-thirds of the marketplace," replies Jim. "The media really runs heavily on the internet and internet marketing. Everything you read and everything people talk about today is internet, Google, Yahoo!, MSN, the new Bing search engines and everything.

"But you cannot discount the phone book and phone book ads. We’ve been doing phone book ads for a long time. A whole comprehensive program for telephone book dental marketing is included as a tutorial in the Wealthy Dentist University program.

"The statistics tell us that 37% of the population does not use the internet at all. When they’re searching for a doctor, the phone book is the primary place they go to, not dental websites. The nice thing about phone book is it gives the person who is using it a chance to see that the practice is real.

"So I strongly still recommend the Yellow Pages and tracking. Make your decisions based on tracking; it’s the only way you can do it. If you’re on the proper metropolitan area and it’s cost effective, I would definitely do the Yellow Pages."

Jim Du Molin has over 26 years of experience in dental management and dental consulting. He founded dental marketing company Internet Dental Alliance and dental continuing education resource The Wealthy Dentist University. Du Molin encourages dentists to target high-value braces, cosmetic dentistry, dental implant and sedation dentistry patients without alienating their general dental patients.

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