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Maximize Your Marketing Lesson

Maximize Your Dental Marketing: Lesson on Targeting High-Value Patients

This is a great introductory dental marketing lesson on how you can quickly and easily amp up your marketing.

The entire dental marketing lesson and video training tutorial system
includes two video tutorials, New Patient Value Worksheet & training
video, and more bonuses.

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This two-part dental marketing lesson reveals how you can turn your marketing from a profit-draining expense into a profit producing system. This is good stuff. Really, really cool, put-to-use-right-now good stuff. You know what they say about “low-hanging fruit”? Well, the same goes for your patients.

Five Free Bonuses Worth over $2,200!

In addition to the 2-part Internet Video Training Program that you can watch over and over again, you’ll also get:

Free Bonus 1Value of a New Patient Software that lets you correctly and precisely calculate the value of a new patient at your practice.
Free Bonus 2Software Training Video to guide you through using the Value of a New Patient software.
Free Bonus 3Downloadable audio version of the complete tutorial in MP3 format so that you can play it anywhere, anytime.
Free Bonus 4 – Downloadable printout of the full slide show.
Free Bonus 5 – Downloadable printout of the complete written transcript of the dental marketing lesson to review at any time.
The Wealthy Dentist keeps its word. Since 1985 I’ve been giving no-hype dental marketing and practice management information that can help you attract more patients and better run your practice.
The entire Maximize Your Marketing lesson, valued at $348, with full online video tutorial and all five (5) FREE Bonuses, is only $176!

Just click the shopping cart to order and receive immediate access to your dental marketing lesson.

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Internal Dental Marketing & Communications dental tutorial

Internal Dental Marketing & Communications

This 4-phase program is designed to add 10 additional patients per month to your practice by quadrupling your internal dental marketing response!

This entire video training tutorial system includes two internal dental marketing video tutorials, pre-written letters to your patients, notes for doctor and team, and more. Plus, we’ll throw in 5 FREE bonuses to boot!

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The basic rule of all dental marketing is to start with the patients you have and ask them to refer other patients just like themselves. However, this only works if:

1. You want more patients like the ones you have. Do you want the wicked witch of the east to send all her sisters, the wicked witches of the north, west and south to your dental practice? Remember, birds of a feather flock together…

2. You have the type of personality — warm, caring and extroverted — that makes it easy to ask for referrals. Got you on the last one, “extroverted”, didn’t I? Most dentists ARE warm and caring, but only a small fraction are extroverted enough to easily ask patients for referrals.

That’s why we developed our 4-Phase Internal Dental Marketing & Communications Program. It’s designed to add up to 10 additional new patients a month to your practice… and many doctors do much better than that!

    What you learn with your 4-Phase Internal Dental Marketing & Communications Program:Internal Marketing & Communications dental tutorial

  • You’ll receive the exact verbal scripting for you and your team on how to ask for a referral, and even more importantly…. how to customize it to your natural verbal style.
  • How to use the 4 primary psychological triggers to get people to respond favorablyevery time you ask for a referral.
  • How to respond when a patient says, “Why doctor, I didn’t know you were accepting new patients.”
  • Learn the five key elements to designing the ultimate “Marketing Response Vehicle.”
  • How to use the power of a “Token Offer” with your internal marketing and why you can’t “buy” new patients.
  • Learn how to tailor your token offer to the socioeconomic class of your patient and when absolutely not to make an offer.
  • Understanding the power of repetition marketing and how it will continue to build your internal marketing response rates.
  • How to use Completion of Treatment Letters to boost your referral response.
  • Get the Two Most Important Post Scripts – P.S.s in dental marketing that can help double your referrals from every letter you send to a patient.
  • Understand the power of quarterly communications… And, just exactly what to say and how to say it to get the best results at the lowest cost.
  • Learn the inside secret to generating a whole new source of dental referrals by adjusting your Thank You Gift Certificate.
  • Why most dental marketing programs fail and how yours can be the exception.
  • How to calculate your ROI (Return on Investment) from your 4-Phase Internal Marketing & Communications Program and double it the next year!

Click here to get your copy now

Five Free Bonuses Worth over $600!

In addition to the 2-part Internet Video Training Program that you can watch over and over again, you’ll also get:

Free Bonus 1Over 60 Customizable Patient Communication Letters, pre-written for maximum impact on almost every aspect of patient communications. These letters are downloadable for immediate printout. They’re in digital format, so there’s no retyping needed for integration with your computer system.
Free Bonus 2 – A private set of “Doctor’s Notes: Step-by-Step Guidelines to Adding 10 New Patients a Month to Your Practice.”
Free Bonus 3 – A special set of “Team Notes” to help you better train and integrate the program into your office systems.
Free Bonus 4Sample “Completion of Treatment” letters for your patients that allow you to start the program immediately.
Free Bonus 5Multiple “Quarterly Communications Letters” to adapt to your style of practice and keep in regular contact with your existing patients.
Free PLUS… – Downloadable printout of the complete written transcript of the tutorial to review at any time, downloadable printout of the full slide show, and downloadable audio version of the complete tutorial so that you can play in your car.
The Wealthy Dentist keeps its word. Since 1985 I’ve been giving no-hype dental marketing and practice management information that can help you attract more patients and better run your practice. Now, with the power of the Internet, we can deliver this training directly to you at home or in your office, at a fraction of the normal cost.

The entire 4-Phase Internal Marketing & Communications Program, with full online video tutorial valued at $498 and all five (5) FREE Bonuses, is just $246!

Just click the shopping cart to order and receive immediate access to your online tutorial.

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Dental Signs Tutorial

Dental Signage

We have been helping doctors design and position their dental practice signs for over fifteen years.

The issues are much more complex than just what to say on your dental office sign. You have to take into consideration the position of the signs relative to the building and the flow of traffic. And, of course, observe the all-important signage zoning codes.

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The economics of good dental signage are too important to just wing it. A well-deigned set of signs can easily put $1,000,000 extra into your pension fund for retirement.

To tell the truth, I’ve given this dental sign lecture at least 200 times, and I’m getting tired of repeating myself – probably along the lines of how you feel about telling patients to floss and brush.

So I decided to put the whole program online as a video training program with slides and a bunch of extras. I’ll even walk you through my “Stealth Signage” program on how to get high visibility in areas where signage is restricted!

The nice thing is that I’ve totally updated the presentation with a whole new batch of examples (both good and bad!) of dental office signs. I even talk about site selection for a new dental office facility based on drive-by traffic flow.

Click here to get your copy now

    The video tutorial is about thirty minutes long and includes all of the following:

  • How to generate from 10 to 30 additional new patients a month with a well-positioned set of dental signs!
  • The economics of dental signage and how to add $1,000,000 or more to your bottom line over the life of your office sign.
  • How to pay for the cost of your new facility with new patients from properly positioned dental signs –Tip: don’t contract for a new facility until you’ve heard this!
  • Learn how to position a “Monument” vs. a “Pole” dental sign and which is best.
  • Learn exactly how big, how bright and how tasteful your sign should be.
  • Learn the four dental sign elements you MUST have, and the the two that are optional – and how to position them and prioritize them.
  • Learn how to negotiate with the local signage companies – Tip: they are virtually all thieves!
  • How to use your dental office sign to “Preheat” your new patients for higher case acceptance.
  • When, and more importantly, when not to, put your office logo on your dental signs.
  • Learn the secret of how to protect your signage against graffiti artists and vandals.
  • Learn how to update “Tired” signs for next to no money.
  • How to double your new patients when you have walk-by traffic.
  • How to turn your office windows into landmark entertainment centers promoting your dentistry.
  • Learn why spending $40,000-plus on signage might just be the best dental marketing investment you ever made.

Click here to get your copy now

Five Free Bonuses Worth over $2,200!

In addition to the 2-part Internet Video Training Program that you can
watch over and over again, you’ll also get:

Free Bonus 1Fifteen full-color examples of the good, the bad and the ugly in dental signs.
Free Bonus 2Access to our Sign Design Gallery of the latest pictures submitted by our doctors.
Free Bonus 3Downloadable MP3 audio version of the complete tutorial you play on your phone, tablet or in your car.
Free Bonus 4Downloadable printout of the full slide show.
Free Bonus 5Downloadable printout of the complete written transcript of the tutorial to review at any time.
The Wealthy Dentist keeps its word. Since 1985, I’ve been giving no-hype dental marketing and practice management information that can help you attract more patients and better run your practice. Now, with the power of the Internet, we can deliver this training directly to you at home or in your office, at a fraction of the normal cost.
The entire $1,000,000 Dental Signage Program, with full online video tutorial and all five (5) FREE Bonuses, is $246! *** Now only $123 ***

Just click the shopping cart to order and receive immediate access to your
online tutorial.

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Video Tips and Testimonials

Video For Your Website

Online video marketing is an important part of an overall web presence for any dental practice.

Video clips are rapidly becoming part of the successful dentist’s marketing toolbox. This tutorial teaches dentists how to film patient testimonials, doctor website videos, and more.

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As part of this dental marketing tutorial, you get FOUR different video lessons:Professional Biography

  1. Introduction to the Dental Video Revolution
  2. How to Get the Absolutely Greatest Video Testimonials from Your Patients
  3. Video Setup: All You Need To Know about Technology, Lighting & More
  4. Script Strategy and Fill-in-the-Blank for Doctor Website Videos

Videos personalize your website or Internet Dental Alliance web marketing portal and increase the conversion rate of visitors to patients in your chair.

This video tutorial can be implemented quickly, easily, and without any major investment in video technology!

The entire Video For Your Website tutorial is $398! *** Now only $149 ***

Just click the shopping cart to order and receive immediate access to your online tutorial.

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Setting Dental Fees

Setting Dental Fees for Maximum Case Acceptance

This comprehensive program is an advanced dental marketing & profit strategy for determining your dental practice fees.

While annual fee increases are an important part of dental management, lots of dentists overlook raising dental fees – sometimes for years! If your practice hasn’t raised its fees in the past 6-12 months, then you’re not as profitable as you could be!

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A successful dental practice absolutely must raise fees regularly.

Half of dentists don’t raise their dental fees annually!Setting Dental Fees

Quality treatment must be supported by fees that allow you to maintain your team, facilities and continuing education at the highest levels of which you are capable.

The math is simple: When your costs increase due to inflation, you must raise fees to stay profitable!

But many dentists don’t keep track, or don’t know what the right dental fees would be, or are concerned that higher fees could drive away dental patients.

This tutorial answers these questions and concerns, addressing these issues:

  • What should your fees be compared to other dentists in your area? {Hint: if you provide above-average care, it’s appropriate that your fees also be above average!)
  • How should you institute dental fee increases?
  • How do you and your team address the issue of fees with your dental patients?

Five Free Bonuses Worth over $2,200!

In addition to the Internet Video Training Program that you can watch over and over again, you’ll also get:

Free Bonus 1 – Setting Fees Article 1: Negotiating Fees with Patients
Free Bonus 2 – Setting Fees Article 2: Fee-Setting and Insurance Companies
Free Bonus 3 – Setting Fees Article 3: How Much of a Fee Increase?
Free Bonus 4 – Downloadable printout of the complete written transcript of the tutorial to review at any time.
Free Bonus 5Downloadable MP3 of the audio of the video and downloadable printout of the full slide show.
The Wealthy Dentist keeps its word. Since 1985, Jim Du Molin has been giving no-hype dental marketing and practice management information that can help you attract more patients and better run your practice. Now, with the power of the Internet, we can deliver this training directly to you at home or in your office, at a fraction of the normal cost.

The entire Setting Dental Fees Tutorial, valued at $398 , with full online video tutorial and all five (5) FREE Bonuses, is only $196!

Just click the shopping cart to order and receive immediate access to your online tutorial.

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Your Professional Biography

Your Professional Biography

Do you have your professional biography in your waiting room to help your patients get to know you better?

It’s something that’s often overlooked, but can really help patients connect and feel comfortable with you. Writing your own bio is no easy task, but we’ll guide you through it.

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This is brief (three or four short paragraphs), professional (focusing on schooling, honors, association and group memberships; service on boards and committees; speeches and publications), and personal (translating everything into patient-oriented benefits).

I recommend a one-page document, either in color or black and white, that includes your photo.Professional Biography

You can lay it out yourself in a word processor program, or have a professional do it for you. You can print it up yourself, or have a print store do it.

I advise you not to talk a lot about dentistry in your bio, but you should include recent professional activities and their significance to your reader.

If you find yourself resisting this personal promotion, remember that every year you take hundreds of hours of accredited CE courses, attend lectures, seminars, professional association and group meetings, participate in study groups, even serve on committees and task forces. All to improve your skills, increase your knowledge, and better serve your patients. So don’t be shy about publicizing your efforts! Just do it in ways that are meaningful to your reader.

Let me tell you about some of the results I’ve seen. When Dr. S shared his professional bio, these were some of the comments from patients:

  • “I didn’t know it took so much training to become a dentist.”
  • “Flying down to Mexico on weekends to do dentistry in a poor community is pretty impressive.”
  • “I didn’t know Dr. S was that smart!”

Take a look at your own background. With a few colorful words and professional presentation, you too can be thought of as THE well-qualified dentist in your area.

And a good bio can lead to more referrals and better retention.

The entire Your Professional Biography Tutorial, valued at $149, is only $48!

Just click the shopping cart to order and receive immediate access to your online tutorial.

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Chart Audits: a dental marketing tutorial

The $10,000 a Month System for Dental Chart Audits

This comprehensive program includes two video lessons and complete forms for conducting chart audits.

There’s money in your files… if only you know to extract it. This is especially true if you’re what’s known as a “File Cabinet Millionaire.”

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In this 2-part online video tutorial, we review who should perform the chart audit (hint: it’s you, the doctor!), how to categorize patients, and how your scheduling coordinator should follow up.

You really can net $10,000 a month from chart audits alone! This lesson will tell you all you need to know.

This is one of the core modules we’ve used with management marketing for over 15 years, and it always works. It always returns your $10,000 a month in production.Dental practice chart audits

First of all, have you ever heard of the term “file cabinet millionaires?” These are the guys who have a million dollars plus in production sitting in their file cabinets.

It’s an amazing statistic. But you’ve got money sitting in your files. And the video tutorial is going to show you how you how to get that money out of those files and into your pocket.

There are three economic reasons to use a detailed chart audit:

  1. The first one is to generate additional production to meet your goals. This is pretty straightforward.
  2. The second, is to determine the potential value of charts if you’re evaluating a practice for purchase. So if you’re going to go in and buy a practice you want to do a random chart audit on it to make sure to see what, to calculate the value of the practice.
  3. The next thing you use it for is to evaluate the diagnostic and case presentation skills of an associate. Hopefully you DO this before you hire the associate.

Five Free Bonuses Worth over $2,200!

In addition to the 2-part Internet Video Training Program that you can watch over and over again, you’ll also get:

Free Bonus 1 – Sample Phase One Chart Audit form for download.
Free Bonus 2 – Sample Phase Two Chart Audit form for download.
Free Bonus 3 – Sample Phase Three Chart Audit form for download.
Free Bonus 4 – Downloadable printout of the complete written transcript of the tutorial to review at any time.
Free Bonus 5Downloadable MP3 of the audio of the video and downloadable printout of the full slide show.
The Wealthy Dentist keeps its word. Since 1985 I’ve been giving no-hype dental marketing and practice management information that can help you attract more patients and better run your practice. Now, with the power of the Internet, we can deliver this training directly to you at home or in your office, at a fraction of the normal cost.

The entire Chart Audit Tutorial, with full online video tutorial and all five (5) FREE Bonuses, previously $246, is now only $196!

Just click the shopping cart to order and receive immediate access to your online tutorial.

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Do-It-Yourself Dental Practice Brochure tutorial

Do-It-Yourself Dental Practice Brochure

This comprehensive program includes a video lesson, brochure template, and pre-written content for your dental practice brochure.

Have you ever wanted to create a do-it-yourself office brochure for your dental practice?

This tutorial will show you how to do just that.

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You’ll get all the materials you need to build your own professional dental practice brochure – pre-designed Microsoft Word templates, bullet point brochure content, and a complete how-to video lesson.

Customizable template for making your own brochureCreate Your Professional Office Brochure

Office brochures are a powerful tool for communicating with your patients. Having brochures available in your waiting room lets both new and existing patients get to know you and your practice a little bit better.

Once you’ve created the brochure, it does all the work for you!

With this tutorial, creating your own professional office brochure is easy. We give you all the content you need – and a Microsoft Word template, too!

Five Free Bonuses Worth over $2,200!Customized professional practice brochures

In addition to the Internet Video Training Program that you can watch over and over again, you’ll also get:

Free Bonus 1 – Downloadable and editable Microsoft Word template for a customized 3-fold brochure.
Free Bonus 2 – Downloadable and editable bullet point text to use in your professional office brochure.
Free Bonus 3Sample dental practice brochure for you to review.
Free Bonus 4 – Your choice of colors for your brochure, with templates available in blue, green, and teal.
Free Bonus 5Downloadable MP3 of the audio of the video, downloadable printout of the full slide show, and downloadable printout of the complete written transcript of the tutorial to review at any time..
The Wealthy Dentist keeps its word. Since 1985 I’ve been giving no-hype dental marketing and practice management information that can help you attract more patients and better run your practice. Now, with the power of the Internet, we can deliver this training directly to you at home or in your office, at a fraction of the normal cost.

The entire Do-It-Yourself Office Brochure Tutorial, with full online video tutorial and all five (5) FREE Bonuses, previously $246, is now only $196!

Just click the shopping cart to order and receive immediate access to your online tutorial.

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Answering Machine Marketing: a dental marketing tutorial

Answering Machine Strategies for Dental Marketing

When you’re not at work, is your answering machine message working for you?

The right message can make all the difference… and the wrong message can cost you potential new patients. In this tutorial, you’ll get a proven marketing strategy for your practice answering machine.

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The Answer is on the Machine

Answering Machine Marketing: a dental marketing tutorial

Sometimes simple is just better. This tutorial walks you through two, very carefully worked out scripts, for your answering machine.

One script is for after hours calls and can generate 1 to 4 new patients a month.

The second answering machine script is for office hours when your team is overwhelmed with scheduling and financial arrangements and can’t properly handle another patient call.

This video tutorial can be implemented today within 30 minutes and no cost! You would have to be brain-dead not to do it.
In addition to the Internet Video Training Program that you can watch online, you’ll also get:

Free Bonus 1 – Sample Answering Machine Script for off-hours
Free Bonus 2 – Additional Answering Machine Script for busy times
Free Bonus 3 – Downloadable printout of the complete written transcript of the tutorial to review at any time
Free Bonus 4Downloadable audio version of the complete tutorial so that you can it burn to a CD and play it in your car
Free Bonus 5Downloadable printout of the full slide show
The Wealthy Dentist keeps its word. Since 1985, Jim Du Molin has been giving no-hype dental marketing and practice management information that can help you attract more patients and better run your practice. Now, with the power of the Internet, we can deliver this training directly to you at home or in your office, at a fraction of the normal cost.

The entire Answering Machine Marketing lesson, valued at $198, with full online video tutorial and all five (5) FREE Bonuses, is only $96!

Just click the shopping cart to order and receive immediate access to your online tutorial.

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Case Presentation dentist tutorial

Case Presentation for Maximum Case Acceptance

Improving your case acceptance is one of the simplest ways to increase your practice’s profitability, and it’s a strategy that costs nothing to implement.

It’s all in how you do your case presentation, what financial options you offer, and how your financial coordinator presents these options to patients. In this three-part video lesson, Jim Du Molin lays out how to increase your case acceptance by 25% – or $125,000 – whichever is greater.

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Good case presentation and financial arrangements are key a successful practice.

Case Presentation Part 1: Financial Arrangements focuses on three key goals: (1.) Increasing collections percentage, (2) Eliminating doctor billing, and (3) Having a written financial agreement for every treatment plan over $300. There’s so much in Part 1 of this tutorial, we’ve broken it into three parts to make it more easily digestible.

Case Presentation Part 2: The Seven Steps to Case Acceptance begins at the initial phone call and ends at the final close, with are seven key steps along the way to gaining case acceptance.

Case Presentation Part 3: Financial Arrangements Tactics will answer your top questions. What financial options should you present to your patients, and how? What can you do about insurance? How exactly should your financial coordinator present the options to the patient? Full of useful answers, Part 3 is divided into two sections.

Case Presentation video tutorialThis tutorial includes three essential products:

Three Strategy Video Tutorials consisting of six individual videos that walk you through the entire process of case presentation, case acceptance, and financial arrangements.

These videos guide you through the entire case presentation process, which includes the doctor’s case presentation, handing the patient off to the financial arrangements coordinator, and the practice’s financial arrangements policies.

Plus you’ll also get these 5 bonuses… (Yes, you get five bonuses!!)

In addition to three Internet Video Training Programs that you can watch over and over again, you’ll also get:

Free Bonus 1 – Downloadable scripts, including Case Presentation Role Play Scripts to use with your team for training and Financial Arrangements Scripts as featured in the video tutorial.
Free Bonus 2 – Downloadable and editable Patient Treatment Forms – with separate versions for insurance and non-insurance patients – and a Credit Card Authorization Form for patient payment.
Free Bonus 3 – Downloadable and editable document explaining your Financial Arrangements Policies to your patients, with separate versions for insurance and non-insurance patients.
Free Bonus 4 – Downloadable and editable Insurance Policy Letter to explain to your patients why you will no longer accept insurance as payment.
Free Bonus 5Downloadable MP3s of the audio of all videos, downloadable printout of the full slide show, and downloadable printout of the complete written transcript of the tutorial to review at any time.
The Wealthy Dentist keeps its word. Since 1985 I’ve been giving no-hype dental marketing and practice management information that can help you attract more patients and better run your practice. Now, with the power of the Internet, we can deliver this training directly to you at home or in your office, at a fraction of the normal cost.

The entire 3-Part Case Presentation Tutorial, valued at $1798, with full online video tutorials and all five (5) FREE Bonuses, is only $448!

Just click the shopping cart to order and receive immediate access to your online tutorial.

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Associate Analysis dental management tutorial

Dental Associate – Contract, Agreement, Salary

Considering bringing in an associate to help secure your financial future?

Well, don’t do it without checking out Jim Du Molin’s tutorial first!

This tutorial will tell you all you need to know. Jim’s entire video training tutorial system includes two video tutorials, Associate Profitability & Compensation Software and training videos, a sample agreement, legal outline, and more. The course is a great investment in your future!


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You’ll also get…

Five Free Bonuses Worth over $5,300!

This tutorial includes three essential products:

Associate Strategy & Cash Buyout

Associate Analysis Video Tutorial - Part 2
Two Strategy Video Tutorials
walk you through the entire process, from start to finish. These videos form the backbone of Jim Du Molin’s entire associate analysis program.

Associate Analysis Video Tutorial - Part 1These videos guide you through avoiding the pitfalls of designing an associate strategy and explain when taking on an associate really makes sense.

What’s more important than learning how to secure your financial security when you want to wind down your dental career?

Associate Profitability & Compensation Software

You also get our Associate Profitability & Compensation Analysis Software, as well as two Software Video Tutorials to walk you through setting it up – and give you the inside negotiating tips you need to protect yourself and make it a true Win-Win situation for everyone.

Associate Analysis Software Video TutorialOur software enables you to determine how you will cover the following:

  • Front Desk & Additional Team Costs
  • Malpractice Insurance
  • Additional Operatories
  • Marketing
  • Equipment
  • Associate & Doctor Daily Take HomeAssociate Analysis Software Video Tutorial
  • Pay Strategy
  • Production & Collections
  • Guaranteed Base
  • Estimated Daily Production
  • Variable & Lab Expenses
  • Required # of New Patients
  • …and more!

14-Page Legal Agreement Outline

Save yourself over $5,000 in legal fees and research with our 14-page legal outline of all the main points you need, easily edited by your attorney.Associate Agreememt

Our outline addresses the following terms: • Allocation and Scheduling of Patients • Termination • Term • Compensation • Percentage of Collections/Production – Base • Expenses • Payroll Issues: deductions, contributions, etc. • Emergency services • Time off • Items to be Provided by Owner/Senior Dr. • Items to be Provided by the Associate • Standard of Practice • No Assignment • Indemnifications • Other Associates • Records • Retreatment • Confidentiality • Nature of Relationship • Covenants not to Compete • …and the usual boilerplate items.


Click here to get your copy now

Jim Du MolinHi, I’m Jim Du Molin, the owner of The Wealthy Dentist. I’ve been helping doctors with associates for nearly twenty years.

I’ve put together all I know about structuring associate agreements into this tutorial. It includes 2 strategy video tutorials that walk you through designing an associate strategy and securing your own personal financial security. You also get my Associate Profitability & Compensation Analysis Software Associate Analysis Video Tutorial - Part 2and 2 software video tutorials on how to use it. And there’s a sample associate agreement, a 14-page legal agreement outline, plus 5 free bonuses.

Before deciding to take on an associate in your practice, you need to take into consideration several key issues:

1. There are some problems with associates.Associate Analysis Video Tutorial - Part 1

  • Associates will never make enough money in their own minds. You can never pay them enough. So as you put together your associate strategy, set up a compensation structure in the associate agreement that works well for the associate, works well for you, and is fair. We will show you step-by-step how to do this.
  • They may tell you they want to buy into your practice, but until the money’s in the bank … don’t believe it. You may think you know them, but we show that this is a classic example of actions speaking louder than words.
  • After a few years, some associates think they own the practice. There’s this concept of sweat equity … they’ve worked with you for 5 years, 6 years, 10 years … they think they’ve already bought into the practice with their efforts. We’ll give you some good examples of this.

2. There are some problems with selling a practice.

  • If you are selling to a family member, be especially careful. You want to make sure that you have in place the agreement framework that we will lay out for you. Everything should be documented, because money among family members can bring up many issues, so you want to make sure that the agreement is done correctly.
  • If you have a choice … take the cash and run. If you are selling your practice and someone offers you cash, it may not be all you want, but it’s easier to take $50,000 – $100,000 less and get it in cash than it is to get a note back.
  • If you produce more than $750,000 … you have a problem. Most valuations of a practice are estimated based on the last 12 months of production. If you assume an Estimated Value Ratio of 55% and the bank requires, say, a 30% Down Payment … where is the associate going to get a $123,750 down payment to buy your practice? Most of them are not going to have that amount of money.

3. When does an associate really make sense?

  • You have more patients than you can service.
  • You have excess treatment rooms and/or operatory days.
  • You are looking to convert your practice to cash for financial independence.
  • To make an associate successful, you’re going to need at least 2 out of these 3 issues covered.

4. What are the goals of the associate relationship?

  • Is this person a future partner, or this person someone you are going to hire and use to do dentistry?
  • It has to be profitable to the senior doctor.
  • It has to be profitable to the associate so he/she can buy the practice.
We have developed a 2-Part Comprehensive Associate Analysis Program. It’s designed to introduce you to the issues that you need to take into consideration before you begin the associate search and process.

For over 15 years we have put together associate agreements… and we’ve learned a few things about this process. This is probably one of the greatest programs we have ever developed as part of The Wealthy Dentist, and it probably has one of the best sets of basic concepts for bringing in an associate, combined with some unbelievably great advanced strategies!

What you get with your 2-Part Comprehensive Associate Analysis Program:Associate Agreememt

  • How to structure a Win-Win Associate Compensation Agreement. It has to work for both you and the associate. I do favor the senior doctor in this relationship, because you’re taking on all the risk. You also get a Legal Agreement Outline, which is a 14 page, step-by-step outline in MS Word that you can take to your attorney, who will then adapt it to your specific situation and home state. This is worth at least $5,000 fees and research.
  • How to protect the associate and the senior doctor. Associate AnalysisAssociates always feel that they are being exploited … that will never go away. However, the senior doctor is the one who has made it possible for the associate to even come in. You have to protect both sides, and we’ll show you how to do that. You get the Associate Profitability & Compensation Software to help you understand your associate profitability, and help you analyze your compensation issues. This tool will give you insights to the economics of the relationship, and will help you negotiate a good relationship between you and your associate.
  • Practice valuation strategies. If the associate is going to eventually become a partner, how do you value the practice? Do you value it on the day the associate walks in, a year down the line after he/she has been contributing, or 3 years down the line? More deals have fallen apart over valuation strategies than anything else. We’ll give you inside tips on how to look at this.
  • Strategy for the senior doctor who wants to continue to work. You’ve sold the practice or a piece of the practice, and you want to continue to work. What kind of strategy can you structure to make sure that you get to continue doing dentistry in your practice while the associate takes more and more responsibility and becomes the managing partner and owner?
In addition to the two thirty minute Internet Video Training Programs that you can watch over and over again – and the Associate Profitability & Compensation Analysis Software and training tutorials – and a sample associate agreement – and a 14-page legal agreement outline – you’ll also get:
Free Bonus 1Psychological Profiling – Information on using personality profiles to select the right associate.
Free Bonus 2Online “Value of a New Patient” Software – Use to correctly and precisely calculate the value of a new patient, along with 2 step-by-step training videos.
Free Bonus 3Downloadable Audio Version – The complete tutorial so that you can play it anywhere, anytime.
Free Bonus 4Downloadable – Printout of the full slide show.
Free Bonus 5Downloadable – Printout of the complete written transcript of the tutorial to review at anytime.
The Wealthy Dentist keeps its word. Since 1985 I’ve been giving no-hype dental marketing and practice management information that can help you attract more patients and better run your practice. Now, with the power of the Internet, we can deliver this training directly to you at home or in your office, at a fraction of the normal cost.

The entire 2-Part Associate Analysis Program, valued at $2998, with full online video tutorial and all five (5) FREE Bonuses, is only $1496! *** Now only $748 ***

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Front Desk Marketing dentist tutorial

Turn Your Front Desk into an Outrageous Marketing Machine

Improving your front desk marketing skills is one of the most effective ways to increase your profitability, and it’s a strategy that costs nothing to implement.

This tutorial includes three separate lessons: “Creating a Front Desk Marketing Machine,” “New Patient Phone Scripts and Examples,” and “Organizing Your Team for Maximum Profitability.”


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This two-part dental marketing lesson reveals how you can turn your marketing from a profit-draining expense into a profit producing system. This is good stuff. Really, really cool, put-to-use-right-now good stuff. You know what they say about “low-hanging fruit”? Well, the same goes for your patients.

This online lesson includes Three Strategy Video Tutorials that walk you through the ins and outs of converting high-value new patient leads into dental appointments. This is one of the core internal marketing strategies that we offer. Once in place, it has the potential to DOUBLE the number of new patients in your chair. And here’s why…

Did you know that up to 50% of all new patients are lost at the front desk because of POOR CALL HANDLING?

Over the years I have routinely seen doctors spend tens of thousands of dollars on some of the best and most sophisticated marketing strategies only to see their ROI (Return on investment) wasted by poorly-trained, poorly-organized and poorly-equipped front desk teams.

Getting that high-value new patient lead is just half the battle. Converting that patient to an appointment is the other half.

Dental front desk marketing video tutorialFront Desk Marketing Part 1: Creating a Front Desk Marketing Machine focuses on how patients are often won or lost at the front desk, highlighting the importance of that initial phone call. You and your team can analyze your phone answering techniques. This lesson includes sample recordings of both the good and the truly ugly side of new patient call handling.

Front Desk Marketing Part 2: New Patient Phone Scripts and Examples gives you and your team step-by-step scripts for answering the phone, training examples and tools to improve front desk communications. This lesson supplies you with the actual verbiage you can use to answer new patient calls and questions.

Front Desk Marketing Part 3: Organizing Your Team for Maximum Profitability explains that the key to this internal marketing strategy is following through with your team, and organizing the team in a way that encourages maximum profitability. This lesson actually lays out job descriptions for each front desk person and a sample reception area diagram.


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I’m also throwing in …

Five Free Bonuses Worth over $1,600! (Yes, you get five bonuses!!)

In addition to the three Internet Video Training Programs that you can watch over and over again, you’ll also get:

Free Bonus 1 – Downloadable New Patient / Emergency / Examination Telephone Control Slip that you can edit to match your style of practice.
Free Bonus 2 – Downloadable Step-by-Step Training Guide with Verbal Skill Scripts for New Patient / Emergency callers.
Free Bonus 3 – Downloadable Team Telephone Etiquette Guide for easy reference by your team.
Free Bonus 4 – Downloadable PDF Team Training Handout of all 3 slide shows to use during team training.
Free Bonus 5Downloadable MP3s of the audio of all videos, and downloadable printout of the complete Doctor Reference Transcriptions of the tutorial to review at any time.

How many new patients can you expect? Even the best managed practices don’t convert 100% of new patient inquiries. This program is designed to increase your teams conversion of calls to actual patients in your chair from 20% to 100%.

The Wealthy Dentist keeps its word. Since 1985 I’ve been giving no-hype dental marketing and practice management information that can help you attract more patients and better run your practice. Now, with the power of the Internet, we can deliver this training directly to you at home or in your office, at a fraction of the normal cost.

The entire 3-Part Front Desk Dental Marketing Tutorial, with full online video tutorials valued at $498 and all five (5) FREE Bonuses, is only $246!

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Doctor to Doctor Marketing

Doctor to Doctor Marketing

For ages, specialists have been making a great living based almost solely on referrals from other doctors.

This video tutorial is all about how general practitioners can generate referrals from other medical practitioners… physicians, therapists, chiropractors, and even other dentists. It’s something that’s often overlooked, but can really help patients connect and feel comfortable with you. And you’re not on your own…
in this video tutorial, you’ll find sample communications you can adapt for your own practice.

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The entire Doctor-to-Doctor Tutorial, valued at $149, is only $48!

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