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I’ve been helping doctors design and position their dental practice signs for over fifteen years.

The issues are much more complex than just what to say on your dental office sign. You have to take into consideration the position of the signs relative to the building and the flow of traffic. And, of course, observe the all-important signage zoning codes.

The $1,000,000 Office Sign!

The economics of good dental signage are too important to just wing it. A well-deigned set of signs — you’ll notice I used the plural, meaning more than one — can easily put a $1,000,000 extra into your pension fund for retirement.

To make it as easy as possible, I decided to put the whole program online as a video training program with slides and a bunch of extras. I’ll even walk you through my "Stealth Signage" program on how to get high visibility in areas where signage is restricted!

Trouble viewing the video? Click here

Part 1

Part 2

Plus you get these bonuses:

• Bonus 1 – Access to our Sign Design Gallery with lots of signage pictures – Visit the Signage Gallery
• Bonus 2 – Downloadable audio version of the complete tutorial
  • Download the MP3 of Part 1
  • Download the MP3 of Part 2
• Bonus 3 – Downloadable printout of theslide show.
  • Download Part 1 Slides (PDF)
  • Download Part 2 Slides (PDF)
• Bonus 4 – Downloadable printout of the complete written transcript of the tutorial to review at any time – Download the Trancript (PDF)

Just click on any image to see the full-size version.

[At right] Look at how this practice has put a board in their sign where they can make announcements – or offer teeth whitening specials for $120!

[At left] Sunriver Dental Care went big, and the visibility they got was worth every penny.

[At right] It's a good-looking building with good-looking signage to match.

[At left] The sign for Lakewood Dental Care, with its pictures of trees, towers above the actual trees. Hard to miss. Why not build as high as you can?

[At right] This quaint sign sits atop a pole, maintaining a historic feel.

[At left] Look at the size of that sign! Dr. Bynum has kept it simple, but he's included his website address.

[At right] This sign fits right in with the upscale shopping center around it.

[At left] The doctor doesn't try to fit more on the sign than his name, street number, and "Family Dentistry."

[At right] The bed of ivy adds an additional element of elegance.

[At left] Notice how this "Pediatric Dentistry" practice's sign mentions that a general dentist has joined their team.

[At right] Dr. Hopper has chosen to highlight his name, with "Family Dental Care" as the sub-heading.

[At left] The geographic designator "Shad Bay" gives this practice an obvious graphic element, and they've made the most of it here.

[At right] Just look at how visible Dr. Ross Dies has made his phone number on this sign.

[At left] Farr Family & Cosmetic Dentistry – a name that targets cosmetic patients without alienating those looking for family and general dentistry.

[At right] A great sign except for one thing: no phone number! Including the website address is good, but why not a phone number as well?

[At left] Providing "After Hours Dental Care" is a big commitment, but if you're going to make it, make sure people know! You want them to remember you when they have an after-hours emergency.

[At right] Know your target market. Now, I'm not sure I'd recommend Medicaid children's dentistry to a dentist trying to make big profits, but that's not the point. Everyone knows just who this practice is targeting.

[At left] This font expresses authority and reliability.

Other Ideas

[At left] Clever use of space on the side of the building. The large "Dentistry" arrow sign is unmistakable.

This sign is in San Francisco, and it works excellently in an urban location.

[At right] The holidays are an opportunity to dress up your building.

Dr. Stephen McAnaney makes the most of the opportunity to let his practice sparkle.

(For big jobs like this, I recommend you hire professionals. It's just not worth the hassle… the headache… the risk of electrocution…)

[At left] Save your parking space – with a little bit of humor.

[At right] A smiley face with braces…

The Trouble with Logos

[At left] This is a simple indoor sign. Hard to go wrong, right? Well, just try adding a logo that's confusing and hard to read….

[At right] One has to be careful with logos. This one looks to me like a tooth wearing headphones.

Targeting High-Value Patients

[At left] Hmm, I wonder what sort of dentistry they offer at Pocasset Dental?

[At right] "Implants – Cosmetic – Sleep Dentistry – Comfortable care for the high fear patient," reads the sign for Lafayette Hill Dental Care. Dr. Silverman knows who his high-value patients are!

[At left] Cunning Dental Group's sign reads, "Dentistry While You Sleep" – a great way to target sedation patients.

[At right] "Comprehensive Dentistry & Smile Rejuvenation." It's a great looking sign, but… "smile rejuvenation"?!?

Lighted Signs

[At left] Note how this sign features a spotlight to keep it visible even at night.

[At right] Even when you're not working, your sign can work for you. A glowing sign gives you an added level of visibility.

[At left] Northridge Dental Group's sign is easy to read, and it's clear what they offer: "Family, Cosmetic, Implant Dentistry."

[At right] The sign is lit at night, making it an even more effective marketing tool.

[At left] Queensway Dental doesn't disappear in the dark.

Neon and Signs

[At left] A neon sign doesn't need to include your name, just as long as it expresses the point of "dentist."

[At right] There can be real value in "stealth signage" that advertizes that a dentist is located here.

[At left] A cute sign, but a bold offer – 24 hour dentistry!

Banner Signage

[At left] With strict signage rules, Strawberry Village Dental Care didn't have a lot of options for their permanent signage.

[At right] So they solved the problem with a banner that reads, "Personalized & Comfortable Cosmetic Dentistry," and underneath that,  "Welcome! Call for Your Appointment Today."

[At left] The folks over at Jones Bridge Dental Care took this photo as part of their Dentistry from the Heart program. "One Day of Free Dentistry," the banner reads.

Signage during Construction

[At left] This "Coming Soon" sign announces Lake Texoma Dental Care's new location – even giving potential patients a phone number and telling them to "Call Today!"

[At right] Once the building is built, the practice gets a permanent sign. Note how Dr. McAnaney has included his website address on both signs.

[At left] During construction, why not add some signage to attract future patients?

Way Back When…

[At left] They used to do things a little differently… Today, I wouldn't recommend including a skull on your sign next to the words "Painless Extraction."

This two-part video reveals how you can turn your marketing from a profit-draining expense into a profit producing system. This is good stuff. Really, really cool, put-to-use-right-now good stuff.

You know what they say about “low-hanging fruit”? Well, the same goes for your patients.

Click here if you are having problems viewing this video

This video lesson is divided into two segments. Scroll down to see the second video.

In Part 2, you’ll find some marketing strategies that you can put to work at once in your own dental practice.

Here’s what’s happening soon at The Wealthy Dentist University…

All times are Pacific time

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