The Wealthy Dentist University

What They Don’t Teach in Dental School

A Personal Note from Jim Du Molin

Since 1982, I’ve Shown Dentists Just Like You How To Master Practice-Building Successfully, Achieve Wealth Doing Your Own Thing, Become A Leader in Your Community – And Do It Faster Than You Could Ever Do It On Your Own…

Dear Doctor,

All my career life I heard: “Jim, you have a choice and it’s this: You can either be happy – or you can make a lot of money – but you can’t have both.”

So I bought into the myth that my only option is to toil away at some high stress, low satisfaction job until some far off retirement. Then I get to be happy.

But a part of me knew darn well – and I think you will agree — that it really is possible to master something you truly love AND to have more control over your time and your life. Deep down you and I know it’s not “wishful thinking” to have a successful practice.

I’ve helped several thousand dentists re-create their practices and advance their careers. And I can help you, too. Just being here, you’re already further along than most people.

For one, you know what you want. You want to know that your dentistry, your “practice-life” has meaning and purpose. And that your practice brings in money and satisfaction. You even want to do something that leaves the world a better place. But, frankly that’s not enough, is it?

There’s also the “life side” of your “Work-Life Equation” and that is important, too. For you this means having an “accomplished life” where you master not just your practice but your life, your time, your destiny. The Wealthy Dentist University is designed to help you discover, follow, and achieve your dream… FAST!

You’ll find The Wealthy Dentist University can equip you with both the essential marketing tools and personal guidance you need to get on the path that makes the most sense for you… the path that will take you to a life where you’re passionate about what you’re doing. A life where you have more time for what’s most important… more freedom… more control… and more satisfaction and accomplishment.

Please… let’s take this journey together. I’m very excited about The Wealthy Dentist University and sharing my vision with you.

Yours for growth, accomplishment and busy busy prosperous days ahead,

Jim

Jim Du Molin

“Wealth is the natural result of doing what’s right for your patients.”

Membership in The Wealthy Dentist University gives you access to over $20,000 worth of training programs and practice management tools.

The Wealthy Dentist University is based on the concept that wealth and security come from always doing what is right for your patients.

Think of The University as a flexible set of dental marketing and management tools. These tools bring you access to an ever-expanding pool of online video learning courses, online tools and calculators, and archives of webinar interviews with some of the best and the brightest. This set of training
courses can be expanded and customized to fit your personal experience, expertise and requirement. Your enrollment gives you access to all these benefits:

	Complete library of video marketing & management strategy courses
	Online tools & marketing calculators
	Archive of webinar interviews on hot dental topics

Just scroll down to learn more about what The Wealthy Dentist University offers…

#1. Video Tutorials on Dental Marketing & Management

Each month you’ll get 1,000 credits that you can apply to any of our training programs in our Video Library, which includes valuable strategies and instructions for dental marketing and management.

Once the gates swing open for you at The Wealthy Dentist University you have immediate access to a pool of outrageously great, step-by-step marketing and management strategies.

These videos include instant access files of verbal-skill scripts, step-by-step check lists; screen captured graphic outlines, roll-playing scripts between doctor and patient, and team member and patient… and hard copy implementation guides tailored separately for the doctor and team members.

We charged our one-on-one marketing and management clients $22,000 for similar advanced training programs… but these are better! These videos are totally updated with the latest economic and management research and can be viewed online over and over again by you and your team.

	The $1 Million Dental Sign ($498 value) The economics of good dental signage are too important to just wing it. A well-deigned set of signs (meaning more than one) can easily put a $1,000,000.00 extra into your pension fund for retirement.
	Internal Marketing & Communications ($498 value) Once in place, this internal marketing strategy cuts the cost of all your other marketing efforts in half! Why? Because every new patient will replace him- or herself with an additional new patient when you use this program.
	Associate Analysis ($2996 value) Convert your practice into cash at retirement through your associate agreement! We’ll walk you through analyzing the financials of your practice to structure the best associate agreement.
	Front Desk 1: Create a Marketing Machine ($498 value for 3 parts) This is one of our core internal marketing strategies. Once in place, it has to potential to DOUBLE the number of new patients in your chair. Why? Because up to 50% of your new patient calls are lost at the front desk!
	Front Desk Marketing 2: Scripts & Examples ($498 value for 3 parts) To maximize the marketing power of your front desk, your team will need scripts and examples. In this tutorial, you’ll get step-by-step phone answering scripts, training examples and tools.
	Front Desk 3: Team Organization for Profit ($498 value for 3 parts) The key to this internal marketing strategy is following through with your team. Here, Jim Du Molin will tell you just how to organize your team for maximum profitability.
	Chart Audits ($498 value) If you haven’t been doing chart audits – or if you haven’t been doing them right – you could be losing some serious income. They’re the key to filling holes in your schedule.
	Case Presentation 1: Financial Arrangements ($1798 value for 3 parts) The three videos included in this lesson focus on increasing collections percentage, eliminating doctor billing, and having written financial agreements for every treatment plan over $300.
	Case Presentation 2: Case Acceptance ($1798 value for 3 parts) The Seven Steps to Case Acceptance: Good case presentation and financial arrangements are key to running a successful practice. From the initial phone call to the final close, it’s a strategy that costs nothing to implement.
	Case Presentation 3: Financial Arrangements Tactics ($1798 value for 3 parts) What financial options should you present to patients, and how? What can you do about insurance? How exactly should your financial coordinator present options to the patient? These two videos answer these questions.
	Telephone Book Marketing ($1798 value) Want to learn how to get $100,000 a year from your phone book ad? Even in this Internet age the phone book is still one of the most reliable sources for new patients.
	Maximize Your Marketing ($348 value) This two-part video reveals how you can turn your marketing from a profit-draining expense into a profit producing system. You know what they say about “low-hanging fruit”? Well, the same goes for your patients.
	Using Video #1: Patient Video Testimonials Patient testimonials are one of the most effective ways to promote your practice. There are 5 simple rules and 8 steps to getting the best testimonials, and Jim will walk you through every one of them.
	Using Video #2: The Video Revolution Video clips are now part of the successful dentist’s marketing toolbox, personalizing your website and increasing appointment requests. This lesson explains the basics, including lighting, camera placement, and scripts.
	DIY Office Brochure ($498 value) Have you ever wanted to create a do-it-yourself office brochure for your dental practice? This tutorial will show you how to do just that. We give you all the content you need – and a Microsoft Word template, too!
	Setting Fees for Maximum Case Acceptance ($398 value) Are you selling yourself short or losing patients with your fees? You should raise your fees regularly to keep up with inflation, but you can do so in a way that doesn’t alienate your patients.
	Your Professional Biography A good biography can make all the difference in the world to a patient, increasing their respect for and familiarity with their doctor. It’s hard to write your own, but we’ll guide you through it.
	Doctor to Doctor Marketing For ages, specialists have been making a great living based almost solely on referrals. GPs can generate referrals from other medical practitioners… physicians, therapists, chiropractors, and even other dentists.
	Practice Answering Machine The right answering machine message can make all the difference. This tutorial explains how your voicemail message can work for you even when no one’s at the office.
	Human Resources Q&A #1: Managing Employees HR expert Barbara Freet answers: (1) Why do dentists need an Employee Handbook? (2) Can I avoid overtime by setting up an Alternative Workweek? (3) How much information can I get by checking references?
	Human Resources Q&A #2: Hiring Team Members Barbara Freet offers HR advice: (1) Should dentists obtain background checks before hiring for the front desk? (2) Do I have to pay applicants to do working interviews? (3) Do I really need to use offer letters?
	Human Resources Q&A #3: Team Management Barbara Freet answers HR questions: (1) How can teams consistently meet doctors' expectations? (2) What is the best way to track vacation and PTO? (3) Is it okay to engage in joking and personal talk with employees?
	Human Resources Q&A #4: When Employees Leave HR advisor Barbara Freet on: (1) Paying a production-based bonus to someone who has left the practice, (2) If employees get a copy of their personnel files, and (3) What to do when an employee goes on disability leave.
	Human Resources Q&A #5: Employee Performance HR expert Barbara Freet tells you: (1) What are the 3 most important things when disciplining? (2) What is the most common thing that ruins morale? (3) Is there a good tool available for changing behavior and performance?
	Human Resources Q&A #6: Hiring & Firing Barbara Freet, HR advisor: (1) What is the most effective way to talk about poor performance? (2) What is a “subterranean leader”? (3) Should dentists hire slowly and fire quickly or is it the other way around?
	Human Resources Q&A #7: Post-Employment HR expert Barbara Freet tells you: (1) What are the rules regarding the payment of final wages? (2) Should I worry about employees getting Unemployment Insurance? (3) Why could someone sue me and win?

Each program sells for $246 to $1996 each! As a University enrollee, you get access to our complete video library – including strategy videos not available to the general public… These video training sessions valued at over $21,000 that you’ll use to perfect your team’s new patient marketing and case presentation skills.

#2. Online Tools & Calculators

As part of your membership in The Wealthy Dentist University, you’ll get access to these online tools and calculators:

Marketing Strategy ROI Calculator
Dental Website New Patient ROI Calculator
New Patient Value Calculator
New Patient Tracking Software

Marketing Strategy ROI Calculator

This online calculator will help you forecast your New Patient ROI (Return on Investment) for various marketing avenues, letting you customize the numbers and strategies to fit your own practice.

This ROI Calculator can help you decide for yourself if The Wealthy Dentist University will be a wise investment for you.

New Patient Tracking Software

One of the most powerful tools we offer is The Wealthy Dentist University’s exclusive online New Patient Tracking & Profitability Software.

There are few universal truths in business. But one that is well understood is that if you are not measuring it, you can’t manage it.

You can customize the program for your practice and your different sources of new patients.

Once it’s set up, about five minutes a month of a team member’s time is about all it will take to track your new patient marketing success and manage your marketing profitability.

You’ll get an automated visual analysis of each of your marketing sources showing you not just the numbers, but the positive or negative trend lines.

A click of a button will then automatically rank them by contribution to net profit and analyze each source and rank them for ROI (Return on Investment), so you can quantitatively see what is working and what is not.

#3. Webinar Library

With your membership in The Wealthy Dentist University, you’ll get access to our complete webinar archives. The question-and-answer sessions with industry experts are a valuable dental continuing education tool.

#4. Free Bonuses…

You get these bonuses for free when you sign up now… plus a few more secret bonuses you’ll get after you join The Wealthy Dentist University!

Fast Action Bonus No. 1

“The Nine Truths of Dental Marketing,” a $495 value

This is the complete, updated, 10-video set of “The Nine Truths of Dental Marketing.” It includes Jim Du Molin’s infamous Introduction – The Coming Economic Disaster… He pretty much nailed that prediction!

Here’s all the videos you get –

Dental Marketing – The 9 Truths: The Coming Economic Disaster! (The storied Introduction.)

Truth #1: Who Else Wants More Cosmetic, Sedation & Implant Patients Now?

Truth #2: Who Wants a Dental Website at the Top of Google, MSN & Yahoo?

Truth #3: Advanced Dental Marketing with Dental SEO Rankings

Truth #4: Dental Website Marketing & Conversion Tips for Max New Patients

Truth #5: Who Else Wants More Profits Now with Higher Dental Marketing Returns?

Truth #6: Dental Office Marketing: Directory or Website – Where’s the Money?

Truth #7: Want to Tap Into 25,000 New Dental Patients a Month?

Truth #8: Dental Marketing: Fast Profits & Major ROI Results

Truth #9: Dental Marketing – The 5 Biggest Mistakes!

All 10 videos… a $495 value… are available for a limited time to doctors who sign up now.

9 Truths of Dental Marketing

Fast Action Bonus No. 2

“Top 10 Survey Results Videos,” a $495 value

This is an up-to-date set of our Top 10 survey results videos with personal commentary from Julie Frey and Jim Du Molin on topics impacting your practice today!

These include –

The Dental Marketing Campaigns That Really Work

Should You Increase Your Dental Marketing in a Recession?

Embezzlement: Is It Happening Now in Your Practice?

How Far Will Patients Travel for Your Dentistry?

Direct Snail Mail: Is It Really Worth the Money?

Should You Stop Accepting Dental Insurance Today?

Dental Consultants: The Good, the Bad, & the Ugly

Should You Keep Your Yellow Pages Marketing?

Are Your Specialists Referring Patients Back to You?

When Should You Criticize a Colleague’s Dentistry?

9 Truths of Dental Marketing

All 10 videos… a $495 value… are yours at no charge when you enroll now.

Enrollment in The Wealthy Dentist University gives you access to all these benefits:

	Complete library of video marketing & management strategy courses
	Online tools & marketing calculators
	Archive of webinar content on hot dental topics